Experience

E. R. Munro & Company is an independent insurance agency in Pittsburgh, PA who also owns and manages the Pennsylvania Association of Notaries (PAN). PAN helps Pennsylvania notaries throughout the state with the notary appointment and reappointment process, and assists with motor vehicle and notary questions. I was responsible for sharing stories, videos, blog posts, and other content on various social media platforms for both E. R. Munro & Company and PAN. I created graphics, educational videos, and wrote articles for their online platforms and interacted with followers, daily. This position included running two Facebook, Twitter, LinkedIn, Instagram, and YouTube accounts. I studied the analytics and trends for each platform to optimize posting and increase our following and engagement, plus ran ads on Facebook. I was also involved in the development of email campaigns, such as monthly newsletters and promotional emails (with 38,000+ recipients). I developed and implemented effective search engine optimization (SEO) strategies to find new ways to advertise digitally to our target demographics. As part of the marketing team, I was involved with promotional print ads outside of social media as well for both companies and have assisted with some product designs. A large portion of my employment involved leading the project of modernizing E. R. Munro & Company’s website, which was completed in September, 2021.